December 18, 2025
Just a few days ago, we said the Roblox cases had too much gravity not to centralize. Too many overlapping complaints. Too much factual symmetry. Too much regulatory pressure. And now it’s official: the JPML has created MDL No. 3166, assigning it to the Northern District of California before Chief Judge Richard Seeborg. Chalk one up for boringly accurate prognostication.
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This is exactly where this MDL was always going to land. Northern California knows online platform cases, knows discovery at scale, and knows how to manage tech defendants who would rather litigate in fragments. Judge Richard Seeborg is very much a product of the Northern District of California tradition—a court shaped by decades of complex technology litigation, data-heavy discovery, and sophisticated corporate defendants. Appointed to the bench in 2011 after serving as an Assistant U.S. Attorney and later in private practice, Seeborg has spent more than a decade handling complex civil litigation in a district that lives and breathes tech. He is not viewed as reflexively plaintiff-friendly or defense-friendly—he is viewed as record-driven. He understands how MDLs are supposed to work: develop a record first, decide later.
Chris compares ads that generate leads versus those that get attention. Watch on YouTube
For plaintiff lawyers, this order changes the economics overnight. Fragmentation favored Roblox. Centralization favors plaintiff firms with inventory. Discovery is now unified. Motions will be coordinated. Bellwethers are no longer hypothetical. And every credible plaintiff added to the docket increases leverage—not just numerically, but narratively. Judges like Seeborg pay attention to patterns. Patterns require volume and quality.
Which brings us, modesty aside, to why this matters for lead buyers. We didn’t just call the MDL—we called the timing, the venue, and the pressure points. This is what we do. We see gravity early, and we build intake around where the law is actually going, not where it’s been.
The MDL is formed. The judge is set. The long hallway has begun. If you want to walk it with the right cases, now is the moment—and we already know the way.
Craig H. Alinder, Vice President
Office: 802-664-4201 | Email: craig@legalcalls.com
Legal Calls, 2108 N Street, Suite 4809, Sacramento, CA 95816, (877) 853-5801
