July 30, 2026
Every case in our pipeline starts the same way: someone scrolling Facebook or Instagram. Our creatives and copy are captivating and designed to create an immediate connection between injury and usage. We run dozens of versions, kill the losers fast, and scale the winners.
The Trifecta: Every ad we run nails three things, front and center. First, who it’s for — women diagnosed with meningioma. Second, why they should care — they may be due compensation or eligible for a settlement. Third, what it’s about — the link to Depo-Provera exposure. The order matters: meningioma is the rare needle we’re hunting for, not Depo-Provera use, so the condition leads.
We’re not trying to stop everyone: With mass tort, an ad so appealing that the whole platform stops to read it is a failure, not a win — it burns the budget on people who will never qualify and it trains the Meta pixel to find the wrong people. We want the right people to stop the scroll because they see themselves called out. Everyone else should keep going. It isn’t about convincing anyone; it’s about finding the needles in the haystack who genuinely have the condition.
We stay inside Meta’s lines: We never call out personal attributes directly — no “we know you have meningioma.” That trips Meta’s ad policies and makes real prospects uncomfortable. Instead we frame it at arm’s length: “Women with meningioma may be eligible for compensation.” Same message, compliant delivery.
The pixel data feedback loop: When our call center updates a lead’s status, a webhook sends it back to Meta. So Meta stops chasing form-fills and starts finding people who actually qualify — the profile our agents keep marking “qualified.” The discipline here is protecting the pixel: left unchecked, Meta will happily learn to find people who love filling out forms in hopes of getting something but never qualify. We only let a qualified event fire when a lead clears our real diagnosis bar (see the landing page below), so the pixel learns the right pattern instead of the cheap one.
Once someone clicks the ad, the landing page picks up where the creative leaves off. Our landing page is designed for mobile first. Its job is to confirm that the visitor is in the right place, and collect an honest first read on whether the claim may qualify. Every element—from the headline and question order to the thank-you page—is designed to reduce friction without lowering the qualification bar.
Ad to landing page congruency: The headline mirrors the ad word-for-word: Depo-Provera, meningioma, brain tumor. When the page echoes the ad that got the click, bounce rate drops and conversion climbs.
Mobile first design: Since almost everyone lands from Meta on their phone, the page is built mobile-first, with fast loading speed and a click-to-call option for anyone who’d rather talk than type. We use browserstack to check all the various browser and mobile phone combinations (even Safari) to make sure our page renders well in all of them.
One question at a time: Rather than confront visitors with the whole form at once, we surface a single question per screen. It feels approachable instead of intimidating, and it keeps people moving through the funnel. The qualifying questions sit at the top, no scrolling required. Every extra field costs conversions, so we ask only what qualifies and nothing that doesn’t.
The diagnosis question is engineered for honesty: We never ask “Do you have meningioma? Yes/No” — everyone answers yes when they can see that yes is the only way through. Instead we ask how they were diagnosed and give several plausible-looking paths:
Because none of the middle answers looks like a dead end, people tell the truth. Only “diagnosed by my doctor” and “diagnosed by a specialist” fire a qualified event to the pixel. The “no formal diagnosis” and “symptoms only” respondents still pass through, and we still capture their information — some will see a doctor later and turn into real cases — but they never train Meta to go find more people like them. We get honest answers and bank the maybe-laters, without polluting the pixel.
We look like a law firm, not a clinic: The page makes it unmistakable that this is a legal service, not healthcare. That keeps Meta’s classifier from tagging us as a healthcare advertiser and dropping us into the wrong rulebook.
The thank-you page sets up the call: Before the visitor leaves, we prime them for what’s next: One more step — our intake team needs to speak with you by phone, and answering that call is the only way to complete your review. We’re calling you now; you should hear from us within a minute. Please save our number. We tell them the caller ID will read “Legal Calls” so they recognize the ring, and we give them a call-now button right there — the most motivated people go ahead and pick up the phone themselves.
The moment that form hits our system, the call center takes over. The goal is giving ourselves the best possible chance at making contact, and treating every lead as if it’s already a qualified claimant until we learn otherwise.
Speed to lead: Every new lead drops into our team’s Slack the instant it arrives, and someone calls within about 30 seconds — never more than a minute. We call while the person is still action-ready and expecting the phone to ring, not hours later or the next day when the moment has passed. New leads are called twice concurrently to instill a sense of urgency. If the claimant doesn’t answer, we leave a voicemail and send a personalized text.
Personalized from the first touch: Our form invites people to describe their case in their own words in a free-text field — and real, viable claimants have no problem typing a few lines about what happened. We use exactly what they wrote to personalize our follow-up: if someone mentions brain surgery last fall, our text back references that surgery and asks when they’re free to talk about qualifying. It reads like a human who actually read their story, because it is.
Maximizing Contact: Getting a lead on the phone is half persistence, half making sure our calls actually get answered — and we work both sides. On persistence, our outbound cycle spans 21 days, with calls at varying frequency backed by a mix of text and email. The idea is to reach people the way and at the time they’re most likely to respond, rather than giving up after a couple of missed calls. On answer rates, we manage our caller ID on two fronts. Our numbers show up as branded caller ID identifying LegalCalls, so people know who’s calling, and we run a service that continuously monitors the reputation of our phone numbers and automatically remediates any that need it so our calls keep landing as legitimate rather than getting flagged.
Manager escalation loop: We have set procedures for when a manager gets pulled into a call. Some are about removing friction: with Depo-Provera claims, for example, some claimants are hesitant to hand over portal access to their medical records. When that happens, our HIPAA certified manager gets on the phone to walk them through it and put them at ease. Others are about giving a strong case the attention it deserves. When a claim looks like a good one that we’ll need to call back, a manager introduces themselves and provides their direct line so the claimant feels we’re handling their claim with the utmost care and urgency.
Notetaking and call dispositioning: We track which leads result in signed cases, as well as mid-funnel statuses for partially qualified claimants such as those that have a meningioma diagnosis vs those that are only exhibiting symptoms such as headaches vision changes or seizures to continuously give meta the best signals. Every call is documented as it happens. Agents record notes on each conversation, what was discussed, where the claimant stands, and what’s still outstanding. This ensures each lead is worked to its fullest. This includes actions such as setting callbacks when the claimant needs to visit the doctor to get an MRI or noting missing information that still needs to be collected.
Agent training: Agents are trained to ask open-ended, probing questions and to listen for what those answers reveal, rather than working from yes/no prompts alone. They learn the nuances of Depo-Provera claims — the terminology, the medical timeline, and the distinctions that separate a qualified claimant from one who isn’t — so they can guide a conversation accurately and understand a claimant’s situation in full before making a determination. Common issues we make agents aware of include brain versus spinal meningioma, other brain tumors that aren’t meningiomas, the pill form of Provera versus the Depo-Provera injection, and the qualifying usage period. Training also covers the claimants who aren’t a clear yes or no. Many have no diagnosis yet. Rather than writing them off, we advise them to see their doctor and set a follow-up appointment on our end — we check back after their visit to find out whether they’ve been diagnosed. It’s another example of how an integrated call center with the right procedures in place can turn cases that would otherwise be lost into signatures.
Once a lead qualifies, we move to signing. Every signed case goes through QA. We validate medical records and review the claimant’s background to confirm the case is exactly what it appears to be. We review the Depo-Provera use, the diagnosis, and the timeline to ensure they all hold up. It’s a deliberate check against weak or unsupported claims making it further than they should.
Record Retrieval: We pull medical records through three separate retrieval companies, and every Depo-Provera case goes to all three at once. Each strikes a different balance between speed and thoroughness. One turns records around quickly but tends to come back less complete, while the other two take longer and return a fuller set. Running all three in parallel gives us an early read from the fast vendor while the more complete records follow close behind, so we’re building toward a full picture from the start rather than waiting on any single source.
Review & Validation: Once the records are back, our team reviews them to confirm the two things every Depo-Provera case depends on: that the claimant was actually prescribed and given the product, and that they carry the qualifying injury. We read across what all three medical record vendors return rather than relying on any one set, so gaps in one report can be filled by another. A case clears QA only when both elements are supported by the documentation to a high level of confidence.
The final step is getting the case into the client’s hands, however they want to receive it. Since Depo Provera involves medical records, we use HIPAA compliant delivery methods: either a direct API feed into their case management system, or a HIPAA-compliant Box.com folder. We adapt to any workflow and ensure a quick turnaround time so that once signed, QA’d cases start flowing without the usual lag.
Our Meta Facebook campaigns are a great way to find claimants. Everything is done for you from start to finish: advertising, intake, signing and verification.
Agency Model (percent of spend) – cost varies, but often more cost-effective. You own all leads and control the creative, messaging, and branding. Unlike other agencies, we include a bundled legal intake center.
Fixed-Price Model – A predictable cost per qualified, signed retainer. If we don’t deliver, you’re refunded.
Craig H. Alinder, Vice President
Office: 802-664-4201 | Email: craig@legalcalls.com
Legal Calls, 2108 N Street, Suite 4809, Sacramento, CA 95816, (877) 853-5801
